Leadership · Strategy · Digital Transformation

Jari Friis
Joergensen

Twenty years leading complex transformation programs and delivery teams across health, government and technology — from Danish national infrastructure to statewide NSW Health delivery.

Founder and Director of Sammetric Pty Ltd and Symmetric ApS, and founder of VisiCare Pty Ltd. Published methodologist. Advisor on strategy, digital health and organisational change — for organisations that need someone who has actually run the program, not just advised on it.

20+
Years active
2004 – present
75+
Programs led
DK & AU
200+
Sites impacted
NSW Health 2024
2
Continents
Denmark · Australia

Core expertise

What I lead

Program & Delivery Leadership

15+

End-to-end ownership of complex multi-stream programs, leading delivery teams through agile, waterfall and hybrid models. Government and health sector.

Organisational Transformation

15+

Operating model design, change leadership, Lean redesign and capability uplift across large organisations.

Digital Health Strategy

20+

Statewide transformation programs, health IT strategy, clinical systems change and enterprise-scale digital roadmaps.

Digital Product Development

15+

Concept to launch. Mobile, web and enterprise health applications. Product ownership, roadmaps, platform scaling.

Analytics & Intelligent Systems

8+

Predictive Power BI dashboards, data governance, HL7/FHIR pipelines and AI-assisted decision support.

Operating Model & Process Design

20+

Published methodology underpinning delivery — future-state design, facilitated co-creation, BPMN modelling and observation studies.

Credentials & qualifications

MBA
Business Administration
PRINCE2 Practitioner
Project & program leadership
Cand.IT
IT & Organisation, Aalborg University
MSc IT
University of Adelaide
ITIL Foundation — IT service management
Published Author — Sundhedsteknologi i praksis, FADL's Forlag
IIBA Member — Business analysis (professional membership)

How I engage

Three ways to work together

Currently focused on leadership and advisory mandates — not individual-contributor business-analyst or workflow-analyst assignments.

Executive & Interim Leadership

Director, transformation lead or program-executive mandates — leading teams and owning delivery outcomes, not just advising on them.

Strategic Advisory

Board and leadership-level advisory on digital health strategy, operating model design and organisational change.

Consulting Delivery

Structured engagements delivered through Sammetric Pty Ltd, drawing on twenty years of published methodology.

Career record

20 years of leadership & delivery

A record of roles led and programs delivered — Copenhagen 2004 through Sydney today. See the full 65+ engagement record →

2024 – present AU
Senior Transformation & Delivery Lead · Ministry of Health NSW
  • Surgery Demand & Capacity — Predictive Power BI across 200+ sites — 45% reduction in manual reporting
  • PHREDSS Surveillance — HL7/FHIR pipelines for early-warning and compliance incident detection
  • MHEOC — Mental Health — 100+ facilities onboarded for Virtual Psychiatry surge coordination
  • SDPR Integration — EPIC/ODS — Multi-stream EMR integration across concurrent squads
2023 AU
Principal Consultant & Delivery Lead · eHealth NSW
  • Remote Patient Monitoring — Statewide rollout with Telstra Health — operating model and onboarding
  • Co-Located Clinics — GP access to NSW Health records — consent and data-sharing design
  • SDPR (EPIC) Readiness — Capability uplift, gap analysis, toolkits for staged EMR deployment
  • ENHANCE — Service Desk Uplift — Lean redesign and KPI embedding across support channels
2018 AU / DK
Director & Principal Consultant · Sammetric Pty Ltd / Symmetric ApS
  • ACDCare — National advance care planning platform — Australian Digital Health Agency
  • PPR Konsultativ — SaaS platform for child intervention tracking — Local Government Denmark
  • Epilepsy PRO — Platform enhancement and UX strategy — Danish Health Regions
  • Miru Compliance — Self-service audit-readiness platform — Danish Public Sector
  • TO+ / VisiCare — Scaled to 600,000+ users — NEC partnership — 95% licence renewal
2009 DK
Chief Consultant · Symmetric ApS
  • Shared Medication Card (FMK) — UX and process redesign — National eHealth Authority
  • Blood Donation Digitisation — Three core processes digitised — Rigshospitalet
  • Red Cross Service Design — Business process redesign across Denmark
  • Toxaid / Giftlinjen — Custom case management — national poison control centre
  • Cetrea Emergency Systems — Clinical logistics implementation — Capital Region hospitals
2005 DK
Consultant & Founder · Symmetric ApS
  • Workflow Analysis Methodology — Core method developed and published — still in active use
  • Decentralised Implementation Model — Adopted for most Capital Region clinical IT rollouts
  • Capital Region IT Foundation — User-role catalog and architecture — Capital Region formation

Writing

Ideas worth sharing

Thoughts on AI and automation, investment strategy, productivity systems, digital health and the future of complex organisations.

Read all writing →

Company

Founder of Sammetric Pty Ltd & Symmetric ApS

Sammetric Pty Ltd is the Australian consulting and digital product practice I founded, drawing on twenty years of methodology built through Symmetric ApS in Denmark. We deliver transformation programs, build health IT products, and bring strategic clarity to complex organisations.

Visit Sammetric.com.au →

Company

Founder of VisiCare Pty Ltd

VisiCare Pty Ltd is the Australian health-tech company I founded, built on TO+, a monitoring, risk assessment and decision support platform for aged care, health providers and employers. Proven in Scandinavian aged care, TO+ has driven a 40% reduction in hospital admissions over two years across municipalities using it.

Visit VisiCare.com.au →

Contact

Get in touch

Available for director and executive-level transformation leadership, fractional or interim delivery leadership, strategic advisory and consulting engagements — via Sammetric Pty Ltd or directly. Based in Australia — active across AU and DK.